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The Business of Medical Marijuana and the Cannabis, Graduate Certificate Courses

The following are courses in the The Business of Medical Marijuana and the Cannabis, Graduate Certificate program.

Required Courses

MC 701: Introduction to the Cannabis Industry

3 Credits
Cannabis is an evolving industry, with industry experts predicting that it has the potential to transform not just medicine but our economy and culture. You’ve probably already noticed the rise in popularity of a few cannabis-related products such as CBD creams and oils. But while some cannabis products are available for sale in some U.S. states, in other states consumers have no access to them. So, what’s causing these patterns of popularity yet restricted access?

In this course, you’ll discover the answer to this question and more. In this course, you’ll review the history of cannabis use in the United States from a legal and cultural standpoint, which will provide a good foundation for understanding the state of the industry today. You’ll also learn about the cannabis plant and cannabis pharmacology. These topics will help you get a good understanding of what the cannabis plant looks like and how it’s grown. These topics will also give you an insight into how cannabis interacts with the human body and the results of those interactions—both potentially positive and potentially adverse outcomes. Our bodies have a system that’s uniquely capable of interacting with compounds found in the cannabis plant! In this course, you’ll explore this system in detail. You’ll also explore the many routes and methods of consuming cannabis, including an array of available products.

Toward the end of the course, you’ll examine the risks and dilemmas faced by cannabis businesses and users today, as well as the many potential opportunities that the cannabis industry has to offer. With this understanding, you will be able to identify your place in this evolving industry.

MC 702: Finance and Regulation in the Cannabis Industry

3 Credits
This course will provide a basic understanding of the regulations and financing framework currently shaping the cannabis industry. Topics include federal and state laws affecting the growing, processing, and sale of cannabis with a focus on taxation, banking, and financing methods, such as venture capital, relevant to operating a cannabis business.

MC 703: Cannabis Marketing and Sales

3 Credits
This course covers the distinctive features of the cannabis market in the United States, including the medical cannabis, adult-use, and hemp industries. Students will examine different strategies for marketing cannabis, such as email marketing, sampling products, pop-up shops, and collateral materials. In this course, students will review relevant consumer demographic data and gain an understanding of the marketing and sales laws from different agencies and corporations, such as the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC). Students will have the opportunity to develop a comprehensive, cross-functional tactical and promotional plan.

MC 704: Supply Chain Management in the Cannabis Industry

3 Credits
This course will help students develop the skills necessary to conceptualize, design, and implement supply chains specific to the cannabis industry. The course will cover managing the flow of products, information, and revenue streams across the supply chain and gaining an understanding of the ancillary businesses that support the cannabis industry.